Key Pillars

Digital infrastructure is an ecosystem of connected devices and network of sensors which facilitate exchange of information. It includes installation of comprehensive wireless technology, network of sensors and broadband network to meet citizens’ needs, deploying smart sensors and devices which gather city data in monitoring the city environment. Digital infrastructure is the foundational pillar as it provides a platform for digital services, payments, citizen engagement and communication to city. Objective is to reduce the information asymmetry in society and to ensure that city is equipped to cater the digital infra need in coming years .This would also play major role in reducing the cost of transaction of services and payments thereby making it more affordable, accessible and available.

Benefits of Digital Infrastructure:

  1. The city has a digital divide with many Punekars not having access to digital platforms to access digital services. By setting up of Digital literacy and experience centers, Pune will become digitally inclusive.
  2. The digital infrastructure will help in improving the safety and security of citizens by setting up of Emergency kiosks.
  3. It will help the administrative body to effectively communicate with the citizens and improve response in exigency situations.
  4. It will facilitate in monitoring the environment in the city and disseminating the information to citizens and administration to take corrective actions immediately.
  5. It will aid in gathering traffic information which can help citizens in making informed travel choices and authorities in controlling vehicular traffic flow.
  6. Develop smart parking solutions which aid citizens in getting a real-time location based view of available parking spaces.

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This pillar will lay emphasis on providing administrative services through digital channels like online and mobile in a unified format, simplification of services to avoid touch points and transforming the way the payment are collected to provide the citizens a more convenient, robust, interactive and user friendly platform.

The Strategy will address the current challenges faced by PMC:

  • Lack of awareness regarding online payment options
  • Complexity of services with multiple touch points

Benefits for PMC:

  1. Time Efficiency – timely delivery of services to citizens due to reduction in the manual interventions
  2. Increased Transparency – direct benefit transfer to beneficiaries account without middlemen involvement
  3. Cost Effectiveness – Opportunity cost savings resulting from reduction in settlement timelines
  4. Operational Efficiencies – Reduction in queues at PMC locations

Benefits for Citizens:

  • Seamless Experience – uniform customer experience through various departments and different channels
  • Cost - Effectiveness – No additional travel cost for customers due to availability of online channels
  • Ease of Access – accessible at multiple physical and online locations convenient to Pune citizens

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The Pune Municipal Corporation (PMC) has a dedicated social media cell to drive citizen engagement through digital channels and expanding its reach. Through digital engagement, it helps PMC to transform public perception, improvement in service and customer experience and gain citizen’s trust through transparency.

Key Advantages of GCCP :

  • Engagement
  • Better public service delivery
  • Effective Ness
  • Innovation
  • Transparence
  • Effective risk management

The plan of action for PMC includes reaching out to influencers and tagging celebrities associated with PMC initiatives to get more exposure and outreach. Engaging celebrities is a way to piggyback on their popularity and divert some traffic towards PMC website. It will also encourage citizens towards downloading the PMC care app.

Along with engaging celebrities, there are other formal channels such as Facebook advertising and Google ad words that can be used. Search engine optimization is a great way to feature in the top searches by users and helps in more engagement.

To have more collaboration, the need of the hour is to build a Government Citizen Collaboration platform (GCCP) for Pune city. GCCP is an integrated internet based platform that enables citizens across geographies to participate in the governance process and contribute to the democratic process of ideation, feedback and engagement in policy formulation and execution.

GCCP is unique in the sense that it is a one-stop shop for all citizen interaction with the Government transforming the governance landscape in today’s world. GCCP does thorough user profiling, and makes decisions based on Sentiment, causal, contextual, and quantitative analytics. It also provides a mobile app for easy access.

It is important to consider the aspect of digital literacy here. Transformation in a city happens when each citizen leads the way to progress. Hence, the digital literacy level of the citizens of Pune is a critical aspect here and will ensure the success of the projects under this pillar.

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A city’s digital strategy has a broad mandate that impacts citizens, businesses, employees and government. Therefore, it is important to identify a dedicated cross-department digital services team, assign accountabilities and responsibilities for key digital initiatives and identify digital skills training needed for staff.

The Pune Smart city Development Corporation (PSCDCL) aims to incorporate all these steps by providing the digital platform to city administration for effective service delivery to its citizens and to optimally manage its operations centrally through Smart City Operations Centre.

The Operation Centre encompasses layers like:

  • Sensor layer
  • Communication layer
  • Smart city Platform layer
  • City operation Control layer
  • Service Delivery layer

The smart city operation center will focus on integration of various systems under projects like traffic, safety, environment, utilities, solid waste, water supply, civic operations, Disaster management and transport. It will address challenges like decision making in silos, redundancy of infrastructure and man efforts and fragmented approach in system implementation. It will improve governance, operational effectiveness, organizational productivity and quality of life of citizens in the long run.

To implement such a robust system, there should also be organizational digital maturity. Therefore, along with working towards an enterprise portal, it is also important to develop the city’s digital workforce and make government employees digitally empowered. Only then, the whole idea of digital organization can be achieved.

The smart city operations Centre enables the government to plan for the entire city because the entire city can be accessed through one platform. It also helps in making data-centric decisions and an overall assessment of the city’s digital strategy.

This is basically a decision support system that helps the government in taking business and administration decisions easily and more effectively. A decision support system may present information graphically. To analyze the information, there is a need to implement artificial intelligence. By installing artificial intelligence in the decision support system for the government, it will help in effectively making complex policy decisions.
Another aspect of smart city operations is traffic management through video analytics. Currently, the traffic management centre stores hundreds of video feeds. The need of the hour is to install Advanced Traffic Management software through video analytics to have proactive traffic management. This will improve incident detection and responses time and automate

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